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TARGET USERS
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20s-30s who lives in busy urban city
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Middle class and prefer convinience
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Young live-alone or young families
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My target users would be :
80%: Non-designers who wants to make the interior look good
without spending so much money and time to research.
20%: Designers who wants to make a design board
PERSONA
Reiley
Age: 26
Location: San Francisco
Job: Web designer
Annual Salary: 70K
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Likes to go out in the weekend and very social
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Busy with her work during the week day
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Has just moved to San Francisco for work
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Living in the Outer Mission with three roommates she met on the craigslist
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Struggles: To decorate her room due to her busy work
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Likes going on a hike and nature so she wants to make her house cozy and put many plants
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Issue: Don't have much time to research and browse for
her interiors -
Goal: Want to make the room pretty within a small budget
Anita
Age: 24
Location: San Francisco
Job: Interior Designer/Assistant
Annual Salary: 50K
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Just graduated from art school and majored interior design and started her new job as an assistant
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Living with 3 roommates in Bernal Heights
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Hard working and like to stay at home in the weekend to relax and rest
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Need: Looking for convenient virtual system on
interior app to casually look at it and try on -
Need: Want to make her own interior project board that
is easy to use
Doug
Age: 31
Location: San Francisco
Job: Marketing Strategist
Annual Salary: 90K
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Mood maker at work
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Likes techno, house music and goes to those shows often
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Just moved in with his girlfriend in one bedroom
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apartment in the Dolores
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Issue: He and his girlfriend has a different tastes
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Goal: Want to make a room spacious for two people in the small apartment in SF
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Goal: Want to decorate our house to reflect two
people's taste
AFFINITY MAP
A tool that gathers large amounts of data (ideas, opinions, problems) and organizes them into groupings based on their natural relationships.
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